The Vancouver Club campaign, "Love Your Own Way" was a project that was incredibly special to us. As a team, we were given the opportunity to push the boundaries of traditional messaging and create something truly unique and meaningful. The Vancouver Club, being a prominent establishment in the city, has always towed a very conservative line with its messaging, and this campaign was designed to challenge that and push the conversation both internally and externally.
The actual story and messaging. Love your own way is about challenging traditional norms of marriage. As this was a wedding campaign we wanted to change the perspective and put the power in the hands of the person. Sydney, represented the male and female voice, the straight and queer, the identified and unidentified personality that exists in the dilemma of challenging the norms. We wanted the story to be powerful, authentic and true.
Again, the crew, and the amazing production coordinating of Keyon Slowly, and the beautiful DP work of Devin Karrington, was everything and helped get this beautiful project across the finish line and I will always be grateful to them.