Matcon
Brand:
Matcon
Date:
Nov 2021
Industry:
Construction
Scope:
Ongoing
Problem
After Matcon’s merger, the company had scale but no cohesive brand. The website, positioning, and overall look and feel didn’t reflect the new identity, and their marketing touchpoints weren’t aligned to support growth or future M&A activity. Anytime a merger happens the overall internal sentiment is shaky and we needed to ensure that what was happening was good, attractive and exciting for the stake holders, employees, vendors and communities.
Strategy
We stepped in to reframe Matcon’s brand. We rebuilt the website on a new platform, refreshed positioning, and elevated the look and feel to match the scale of the business. Now, we’re guiding Matcon through its next M&A phase which required us to develop the brand further, rolling out social content, and unifying every marketing touchpoint to support long-term growth.
Some Of
What We Did
Built
A new website and brand
Produced
Varios video marketing assets and photoshoots
Consulted
On go-to market strategy and out-bound pr campaigns
Developed
An LMS (learning management system) for the entire HSE department
Designed
Presentation assets for conferences and internal use
Ongoing
Management of social media and communications
"We have had some big years with some big changes and the team at Obvious have handled everything we have thrown at them. They are innovative, creative and think outside the box and are never hesitant to take on a challenge."
Steph L
VP of Health and Safety
