EASYtile
Brand:
EASYtile
Date:
Feb 2025
Industry:
E-commerce
Scope:
6 Months
Problem
EasyTile had an innovative product, but it was stuck in the shadows of traditional flooring. The brand lacked a clear identity, consumer awareness, and had never really been an e-commerce brand, making it difficult to stand out in a crowded home improvement market and connect with everyday buyers.
Strategy
We repositioned EasyTile with a bold new brand story, simplified its messaging, and built a direct-to-consumer e-commerce experience. We crafted creative campaigns that showed the product’s simplicity, activated lifestyle content, and opened new sales channels .
Some Of
What We Did
Launched
A Brand New Shopify Store
Elevated
The Brands Image
Defined
The Brand Guidelines and Positioning
Updated
The Logo, Fonts + Messaging
Created
Ads and Campaigns
Produced
Product Videos and Photo Campaigns
“Thanks to Obvious, EASYtile looks awesome. We have a great product but everyone overlooked us online and now we really stand out.
Serena
Director of Marketing, Multy Home
