NextPlay
Problem
Next Play Sport, a performance marketing specialist targeting OTT platforms, needed a digital presence that could compete with established agencies while positioning them as the go-to experts for sporting streaming platforms.
Strategy
We developed the strategy centered on immediate credibility through social proof (showcasing clients like Cowboy Channel, Table Tennis TV, and World Race Group), interactive data visualizations demonstrating their expertise, and a frictionless inquiry process with automated email workflows to capture and nurture leads.
Some Of
What We Did
a React-based website with Tailwind CSS featuring motion blur effects, animated charts, interactive timelines, and mobile-responsive design optimized for conversion across all devices.
a backend with key-value storage, secure admin dashboard (secret keyboard access), and real-time form submission tracking for both client inquiries and career applications.
branded email templates via Resend API using the verified domain nextplaysports.co, delivering instant confirmation emails to prospects and real-time notifications to support sales with complete submission details.
comprehensive page structure including legal pages (Terms of Service, Privacy Policy), About Us, Careers portal, and modular component system for easy content updates and scalability.
ual conversion funnels—"Get Started" for OTT platform leads and "Careers" for talent acquisition—both feeding into a centralized modal system with validation and seamless backend integration.
messaging that speaks directly to OTT decision-makers' pain points with data-driven success metrics, establishing Next Play Sport as results-focused specialists in the niche sporting streaming market.
Obvious Agency transformed our vision into reality. They didn't just build us a website, they built us a lead generation machine that positions us exactly where we need to be in the OTT market. The backend automation alone has saved us countless hours while ensuring we never miss an opportunity. The attention to detail, from the branded emails to the secret admin access, shows they truly understand what growing businesses need.
