Pilot
Brand:
Pilot
Date:
Jan 2024
Industry:
Finance & Fintech
Scope:
Ongoing
Problem
Pilot started out as TeamRRP, a generic name in a crowded mortgage space. The brand had no real identity, no digital presence that stood out, and no system to capture and grow an audience. Everything felt transactional, and the owners’ personalities weren’t being used to build trust or scale.
Strategy
We created the Pilot Mortgage brand from the ground up. We built the new identity, launched the website, rolled out social, and set up funnels that actually convert. From there, we started developing the personal brands of the owners, giving each a unique voice and platform. We also launched Pilot’s YouTube channel, which is now growing by over 1,000 subscribers a month, turning a once faceless team into one of the fastest-growing mortgage brands in Canada.
Some Of
What We Did
Developed
A new brand, image, wordmark and identity
Launched
A new website, lead funnels and education video portal
Growing
The youtube channel at an average of 1k+ subscribers a month
Handle
On-going growth strategy, marketing initiatives and PR
Created
Campaigns, mottos, slogans, videos and so much more
Consult
On future sub-businesses and strategy
"Mark get's it and he gets us. We are trying to navigate a saturated space but the Obvious team understand trends and comes up with unique and creative ways to stay relevant. Aside from the new customers, our existing ones are thrilled with the content we have been creating and we get consistent positive feedback."
Tyler
Co-Founder Pilot Mortgage Group
