Stepguard
Brand:
Stepguard
Date:
Jun 2025
Industry:
Consumer Goods
Scope:
6 Months
Problem
StepGuard existed as a white-label product with no identity, no story, and no direct connection to customers. It blended into the background of big-box retail, missing out on the chance to stand out, grow online, or build long-term brand equity. This segment made up 60% of the revenue for the main company doing $200M+ a year.
Strategy
We transformed StepGuard into a full-fledged brand. We created a bold identity, launched a new Shopify e-commerce experience, and built campaigns that turned floor protection into something people actually noticed. With Walmart distribution and global wholesale expansion, StepGuard went from overlooked to obvious. This project is super fun and really allows us to flex our cerative muscles in a category people just walk over ;)
Some Of
What We Did
Launched
A brand new shopify store
Developed
A new brand, image, wordmark and identity
Defined
The brand guidelines, positioning, personality and language
Designed
In store packaging and displays
Created
Campaigns, mottos, slogans, videos and so much more
Ran
A company wide branding exercise and discovery session
"The obvious team was awesome. Stepguard is a major part of our business and we needed a team that could position a completely uncool product in a way that would give it a life, personality, direction and make floor care in aisle 7 at Walmart super cool. They did it!"
Chantal
Head of Sustainability and Product, ulty
