Duer
Brand:
Duer
Date:
Mar 2024
Industry:
Fashion
Scope:
4 Months
Problem
DUER had a strong product and presence, but their campaigns felt too product-heavy and lacked the emotional storytelling to connect deeply with consumers. Their marketing wasn’t tailored by region, so the brand voice felt the same everywhere — missing opportunities to resonate with audiences in specific markets across Canada and the U.S.
Strategy
We reframed DUER’s marketing by shifting the story from product specs to the founder’s drive and vision, creating a more human, emotionally charged narrative. We developed a full campaign system, then broke it down into regional and even city-specific assets to maximize relevance in Canada and the U.S. The result: campaigns that felt personal, localized, and founder-led, while still tying back to DUER’s larger brand world
Some Of
What We Did
Millions
Of impressions on the edits and cut-downs
Highest
ROI on any ad set
Recognizable
Recall from core audiences (24-35)
7.5
Click through rate
Copied
By other brands (means something :))
One
Of many projects
"Mark and the team were awesome to work with. I was very hesitant to be the face of the brand but their passion and insight proved incredibly valuable and the campaigns performance reinforced this."
Gary L
Co-founder
