Tierra Verde
Brand:
Tierra Verde
Date:
Jan 2025
Industry:
E-commerce
Scope:
3 Months
Problem
TierraVerde had strong products and sustainability baked into its DNA, but the brand was trapped in “garden center” clichés. It lacked a premium identity, a clear story for consumers, and a digital presence to match its potential. Without differentiation, it blended into the category instead of standing out. Plus, DTC was imminent and they needed a trigger... enter Obvious.
Strategy
We gave TierraVerde a fresh start, sharpening its story, cleaning up its look, and making it feel like design-first outdoor living with sustainability baked in. We built a premium-but-friendly brand system, new language that actually speaks to people, and a Shopify store that made TierraVerde the obvious pick in its category with room to grow way past planters.
Some Of
What We Did
Launched
A brand new shopify store
Elevated
the brand image
Defined
The brand guidelines and positioning
Updated
The logo, fonts & messaging
Created
Ads and Campaigns
Produced
Product videos and photo campaigns
"The team crushed it. Tierra Verde was in a tough spot being at the mercy of our wholesalers and not having much real and defined brand identity. Obvious helped us elevate the brand and relaunch with a strategy and game plan that caught our competitors off guard and excited out customers."
Serena
Director of Marketing, Multy
